Loyalty points? Or pointless?

http://www.mumbaicommunitycard.com/

An article in the newspaper made me look these guys up on the net. It's a rather interesting social model that these guys are running here. A credit card that allows you to contribute to the society every time you spend. Because like with every credit card, you get loyalty points on every transaction. But here the loyalty is not to the deep pockets of the Armani jackets of the credit card companies, rather to the society. Because these point can be forwarded as a donation to the charity of your choice. But for the some who need a more compelling reason to use the card, it also gets you discounts at select merchants.
An initiative by former IIT-ians, the card is modelled on the 'Boston Community Change' Programme where a percentage of each transaction is towards the users' favourite cause. What I found most striking about the card is that it makes you socially responsible by going through life exactly the way you always did. You could be spending on the most frivolous of things but somewhere your conscience is being redeemed.
Made me wonder about all the loyalty points I have racked up on my rather athletic credit card. I don't think I even know how many there are on it. I don't think any of us really knows. We probably don't even realise when they accumulate. And when the credit card co. sweeps it off like the annual clean-ups of roadside garbage heaps. So that we can start the accumulation all over again; again like the roadside garbage heaps.
I checked the credit card website and saw a neat catalogue of what all I can redeem it for. And looking at the the exhilarating list of things I don't need, I realised it's so easy for them to add 'Charity" to the many categories of what you can redeem. Even found a place for it. You could have "Charity" right before "Glamour & Skincare". Fits in rather appropriately; both alphabetically and conscientiously.
Or if one wants to make it more philosophical and symbolic; you could put it under the heading "Soul". And pray that some poor damsel, crushed under the weight of her perfume and her socialite obligations of attending page3 parties, doesn't click on it to get a spa voucher.
But coming back to the loyalty points, why doesn't every bank give you the option of donating these unused points? Why can't defaulting on redeeming them mean that they will be automatically donated to charity?
They could. But would they?
So if anyone reading this knows anyone in a bank, can you please ask them? Maybe they never thought of it. But hey, it's not too late.
My apologies to the Mumbai Community Card founders, if this is encroaching on their concept. But if it's truly for the community, they should be ecstatic if some credit card does let you redeem your soul.